Next One

The network of Next One has more than 25 000 poster panels installed in the toilets of the most popular and frequented bars, restaurants, exhibition centres, trade parks, stadiums, motorways, sport centres, ski stations, cinemas... The panels (A3 format) are installed principally in the toilets: above urinals and on the doors of toilet cubicles.

The original pioneer in the French markets for bars and restaurants (8,000 panels alone for bars and restaurants in 2010), Next One is continually growing its network. Always selecting the most well known and visited establishments, Next one had today kept its exclusivity of washroom advertising to the most prestigious places such as Palais Omnisports de Paris Bercy, le Stade de France, Paris Expo Porte de Versailles, Paris Nord Villepinte, EurexpoLyon and more, assuring our clients of exceptional exposure.

With over 1 000 past clients and activities that involve more than 500 campaigns a year, there is no limit to the prominent clients who come from all sectors of industry that use this media, including: : Automobiles (Audi, BMW, Porsche, Smart..), banks (Crédit Agricole), beauty products (L'Oréal, Gillette, Axe), clothing (Adidas, Kaporal, Serge Blanco…), food and drinks (M&M's, Mars, Heineken, Ricard, Gini...), government (Mairie de Paris, Sécurité Routière, INPES, etc.), insurance (Maaf...), telecommunications (Nokia, Orange...), trade shows, B2B, B2C, transport, housing etc…

Next One’s network offers the advertisers incomparable visibility integrated with selecting their appropriate target market. Certain known brands such as Kiloutou have already exclusively used the network of Next One to launch and promote their products and services.

Advertising in the toilet utilises all aspects of wait marketing: allowing advertisers to benefit from time and attention, to capture this and their consumers when they are most receptive to media messages – when they have ‘nothing to do’. On average, men spend 54 seconds in the loo while women spend 103 seconds. Overall, the media uses this potentially ‘wasted’ time by communicating a high impact marketing message without being too intrusive.

Experts in toilet and washroom advertising, Next One has enlarge their communication tools. An enhanced poster operation that further utilises the space available in toilets and washrooms with the appropriate colours of a brand and/or event. The first phase began in May 2010 with the promotion of the latest Freddy Kruger film: A nightmare on Elm Street, 2010 for film makers Warner. In addition to A3 posters, the campaign also included adhesive stickers with claw marks and blood to add a greater impact and generate buzz in the toilets of France. The realistic looking stickers were found on the backs of doors and walls around the restrooms. Organised in the toilets of bars, restaurants and night clubs, the campaign touched over 600 000 youths in 15 days.